Uncategorized – B2B Forum

Using linguistic features to predict social media engagement: Proposing an approach based on machine learning and natural language processing

Alexandra Defert 2024-08-16

Social media customer engagement plays a crucial role in the growth and success of B2B businesses. From a two-way communication perspective, knowing if a social media post will engage customers is of great value. The...

Some Management Recommendations for Creating Quality Content Online

Zacharie Rajotte 2023-09-18

The creation of high-quality content has become a cornerstone of any successful online marketing strategy. In recent years, businesses worldwide have recognized the power of social media in reaching their target audience, building lasting relationships,...